Ethical Behavior And Ethical Behaviour - 2009 Words

Ethical people according to Cramwinckel et al. (2013, p.93) are supposed not only to conduct themselves in an ethical manner but also in promoting ethical behaviour by punishing unethical behaviour and rewarding ethical behaviour. In truth, people in government sometimes reward behaviours that are unethical. This essay focuses on the concept of ‘Dirty Hands’, which normally occurs in public administration, especially amongst political leaders who transgress to serve the interest of the public. Still, ‘dirty hand’ concept has been debated extensively in the literature with the objective of establishing whether the ends justify means. Through the terrorism rhetoric and under the pretence of security threats, both the democratic law process and the constitutional limits concept are under attack. Proponents of unilateral public administration action believe that in extreme circumstances, the statutory limitations could be overlooked so as to realise the greater public good. Therefore, getting hands dirty through actions such as privacy invasion, imprisonment without trial, and torture can be justified if the objective is to protect the public interest. Moreover, advocates of dirty hands theory defend the unconstitutional action in emergency and extreme situations, and they still utilise this precedent in justifying and illegal activities for non-emergency policy believed to be in the good interest of the public. This essay seeks to determine whether people in government areShow MoreRelatedEthical Behavior And Ethical Behaviour1102 Words   |  5 PagesEthical behaviour is the ability to make decisions to act in the morally acceptable manner Dalke Ankerstar, 1995, p.7). It is critical in any organization because it helps in building a good reputation that becomes a company’s selling point. A good reputation enhances mutual understanding between the company and its publics that is the stakeholders, government, employees, customers and the general public. It gains the company a competitive edge in the business environment. It is an essential elementRead MoreEthical Behavior And Ethical Behaviour2009 Words   |  9 PagesIntroduction Ethical people according to Cramwinckel et al. (2013, p.93) are supposed not only to conduct themselves in an ethical manner but also in promoting ethical behaviour by punishing unethical behaviour and rewarding ethical behaviour. In truth, people in government sometimes reward behaviours that are unethical. This essay focuses on the concept of ‘Dirty Hands’, which normally occurs in public administration, especially amongst political leaders who transgress to serve the interest of theRead MoreThe Ethical Issues Of Workforce Ethics1584 Words   |  7 Pagesproduction. The Australian Government have put forward ethical standards that must be abided by when companies face ethical dilemmas. Many company’s follow these rules and go above and beyond to ensure ethically behaviour is maintained. However, many company’s fool the system by ‘bluffing’ that they act in an ethical behaviour. The major factor why companies opt to act ethically or unethical ly is to ensure they are competitive among the market. Ethical companies see maintaining ethically as a strategicRead MoreWhat Are Advantages and Disadvantages of Ethical Behavior in Business?†1741 Words   |  7 PagesEssay: â€Å"what are advantages and disadvantages of ethical behavior in business?† Business Ethics Some commentators, such as Milton Friedman, believe that the primary and only responsibility of business is to make money while abiding by the law. Supporters of this point of view argue that companies self-interested pursuit of profit benefits the whole of society. Profitable businesses clearly benefit shareholders, but other commentators, such as Edward Freeman, argue that businesses should alsoRead MoreUnethical Behavior And Ethical Behavior1519 Words   |  7 PagesUnethical behaviour and ethical behaviour are two factors that are found to be very different around the world. Ethical behaviour can be seen to come from an an individual with a high morality and proper conduct. Unethical behavior, defined as behaviour that violates generally accepted moral norms (Jones, 1991) can usually come from an individual that does not abide by the rules of morality. The professional world is where ethical and unethical behaviour is a constant topic. The professional worldRead MoreEthical Cons umerism Of Fast Fashion1750 Words   |  7 Pagesrecent years. However, the phenomenon of ethical consumerism in fast fashion is under-researched. This study explores current barriers to ethical consumerism in fast fashion. There is a body of research that investigate intention and the actual behavior of ethical minded consumers (Carrington et al. 2010; Beard 2008; Brandstà ¤tter et al. 2006; Kim et al. 2013) but not much has been done on ethical consumerism including the driving forces behind consumer behavior in in fast fashion industry. Data forRead MoreWhat Determines Criminal Behavior?1387 Words   |  6 Pagesdetermines criminal behavior? Are they born to be a natural born killer, is it in their genes, or is it a learned behavior? There are multiple factors resulting in criminal behavior, from genes to environmental factors. Although it is said and believed that criminal behavior is biologically determined there are even more learned or environmental factors that play a role in criminal behavior. There are four top social risk factors believed for the involvement of crime. Parental behavior plays a largeRead MoreOrganizational Culture : Business Practices1011 Words   |  5 Pages Does Organisational Culture Shape Ethical Business Practices? U5009333 Sarah Zuiderduin 14/10/2014 â€Æ' Introduction Organisation culture can be described as the beliefs, customs, value systems and behavioural norms and ways of doing business that are unique to each corporation. The impact of organisational culture on the ethical standards and moral practices of people in organisations has become increasingly common (Fisse Braithwaite, 1983). Managers within organisationsRead MoreThere Are Many Factors In An Organisation That May Lead1727 Words   |  7 PagesThere are many factors in an organisation that may lead to deviant workplace behaviour and such behaviour is not wanted, managers must generate strategies to reduce this behaviour within their organisations. The term, deviant workplace behaviour, is defined as behaviour, that is intentional, that violates important organisational models and while this is happening, it may be threatening the wellbeing of the organisation or its members (Robbins, Judge, Millett, Boyle, 2014, p. 21). A manager’s bestRead MorePersonal Leadership Philosophy : Ethics1513 Words   |  7 Pagesit essential to be an ethical leader because it establishes the key building blocks of a strong relationship between leaders and subordinates, which in turn allows for the implementation of my personal leadership style—transformational. As defined by Webster’s Dictionary ethics are: â€Å"involving questions of right and wrong behavior,† (Merriam-Webster, 2016). As a leader I believe it is important to have a strong ethical grounding as it allows you to conduct personal behaviour and actions in acceptable

Music Therapy And Depression - 922 Words

Although the findings of the study are very useful, there are still some limitations. The small, homogeneous sample size restricts the generalisability of this study to other stages of breast cancer and other phases of treatment. This sample also included women who were primarily from a single geographic area, which also restricts the applicability of the findings to other populations. Anxiety and depression can also be relieved through music therapy and muscle relaxation training exercise; nurses can supervise patients several times through deep muscle relaxation (McGregor Antoni, 2009) and through tension relaxation exercise which can cultivate their abilities to perform the exercise by themselves (Stuart and Laraia, 2008). Music†¦show more content†¦Rather the findings give valuable insight into the improvement of depression and anxiety levels in one group of women in a hospital. However, it is possible that the impact of receiving music therapy and progressive muscle relaxation training may not differ too much across other women who are in different hospitals. Zhou’s et al (2015) study make the benefits of music therapy in easing depression and anxiety very clear however it is important to note that the use of music may in some cases trigger negative emotional responses in patients. For example, playing the wrong song for a patient may bring back sad memories which can in turn do more harm than good. In another random controlled trial Kim et al (2009) investigated the effects of therapeutic laughter on depression, anxiety, and stress among breast cancer patients. Participants consisted of 60 breast cancer outpatients who received radiotherapy. 31 of the patients were assigned to the experimental group whilst the other 29 patients made up the programme control group. Laughter therapy consisted of the delivery of information and active motion resulting in laughter. It was provided four times for 14 days, with each session lasting for about an hour. To evaluate the effects of laughter therapy, depression and anxiety severity were measured using HospitalShow MoreRelated Music Therapy and Depression Essay2330 Words   |  10 PagesIntroduction There are many studies that show how music therapy helps people with mood disorders. People with depression can benefit from music therapy because through music therapy they can lessen the symptoms of depression. In the studies and cases that will be mentioned we can see that music therapy is effective through methods like group therapy. It is shown that people with depression that go through music therapy are affected in a positive way. Overview of Mood Disorders Mood disordersRead MoreMusic Therapy On Depression Compared With Psychotherapy1000 Words   |  4 PagesOrganization, depression affects over 300 million people worldwide. Many treatments have been created to combat this disease, which at its worst results in suicide and death. Treatments often include psychotherapy and antidepressants. Researchers have been seeking other ways that depression can be treated. One such alternate treatment is music therapy. The application of music to treat depression in various patients has been proven to be equally or more successful than psychotherapy, therefore music therapyRead MoreThe Effects Of Music Therapy On The Rate Of Depression Essay855 Words   |  4 PagesObjective: In patients with recurrent episodes of depression, does music therapy reduce the recurrence rate? P = patients with recurrent episodes of depression I = music therapy C = no music therapy O = decrease in recurrence rate of depression Search Strategy: In order to answer this question, the Cochrane Controlled Trials Register, MedLine, PsycInfo, PubMed, and ACU library databases were searched.   In addition, past reviews, articles and studies from government agencies in United States, UnitedRead MoreMusic Therapy Improve Depression Among Older Adults1360 Words   |  6 Pagestreat the patient s depression. The patient’s depression lead to other things, like her hopelessness and anxiety, as addressed in my nursing diagnoses. It is often helpful to look outside of medicinal practices to find ways to help our patients. I was able to find literature addressing interventions that discussed relaxation techniques to help patients with depression, more specifically music therapy. I wanted to answer the clinical question: does music therapy improve depression among older adultsRead MoreEffectiveness of Music Therapy Essay1564 Words   |  7 PagesMusic is composed of sounds intertwined with melody and rhythm that can have powerful effects on a person. It can help people focus on tasks or calm the mind. Research has shown that music has beneficial effects on the mind, body, and health of a person. A journal article by Rastogi, Solanki, and Zafar (2013) refers, on the contrary, to: ‘Controlled use of music and its influence on the human being in physiological, psychological, and emotional integration of the individual during treatment of anRead MoreJake Fuller. 05-16-2017. Hec 357. Music Therapy How It1621 Words   |  7 PagesHEC 357 Music Therapy; How it effects emotional and physical health. Purpose of Study The purpose of this study is to analyze the effects that music therapy has individual and family health. The purpose of study relates directly to benefitting the community. Research Questions How can music therapy effect an individual with a disability? How does music therapy effect an individual’s emotions? How can music therapy help with health issues? Definitions and Terms Music Therapy- Music therapy is a systematicRead MoreThe Effects Of Music And Music Therapy On Mental Health1540 Words   |  7 PagesThe Effects of Music and Music Therapy on Mental Health A Review of Studies Done â€Å"The American Music Therapy Association (AMTA) defines music therapy as ‘an established health profession in which music is used within a therapeutic relationship to address physical, emotional, cognitive, and social needs of individuals’† (Barnett Shale, 2013, p.48). Music Therapy (MT) is shown to be able to help people with many different kinds of mental health problems such as anxiety, stress, and minorRead MoreThe American Music Therapy Association1529 Words   |  7 Pages â€Å"The American Music Therapy Association (AMTA) defines music therapy as ‘an established health profession in which music is used within a therapeutic relationship to address physical, emotional, cognitive, and social needs of individuals’† (Barnett Shale, 2013, p.48). Music Therapy (MT) is shown to be able to help people with many different kinds of mental health problems such as anxiety, stress, and minor cases of depression. There have been many studies done showing that MT is an effectiveRead MoreMusic Therapy : Where Does It Stand?1605 Words   |  7 PagesMusic Therapy: Where Does It Stand? When one needs psychotherapy, there are several options. Most people use one or more of these five types: body psychotherapy, cognitive behavioral therapy (CBT), existential psychotherapy, interpersonal psychotherapy (IPT), or relational psychotherapy (Jefferies). These are some of the most popular forms of psychotherapy, and most patients who use them are successful in healing or reaching a manageable state. Because of their famed efficiency and reliability, manyRead MoreThe Effects Of Music Therapy On Patients With Cancer910 Words   |  4 Pagesknown complete music compositions dating from about 2nd century B.C., an Epitaph believed to have been written by Seikilos himself while still alive. The (Seikilos) Epitaph has been translated from the original Greek of that period as: â€Å"As long as you live, shine feel no grief at all Life is short Life demands its toll† (Pilich). The interesting fact about this composition is that the tempo is expressive of â€Å"religious solemnity† (Pilich). Obviously one can comprehend the fact that music contains not

Case Study Analysis & Teamwork Reflection- myassignmenthelp.com

Question: Discuss about theCase Study Analysis Teamwork Reflection. Answer: Coca-Cola is an American based company with its headquarters in Atlanta, Gorgias, and United States of America. It is the world largest manufacture, retailer, and marketer of soft drinks. Coca-Cola produces more than 3500 drinks with 500 brands ranging from soft drinks to energy drinks. Coca Cola products includes minute maid, Fanta, Coca-Cola zeros among others. The company was established in 1886 by John Permberton. Coca-Cola products are known in all part of the world. The company supplies its drinks in more than 200 countries in the world where it has established distribution points (Costa, Passos, Bakker, 2014). Coca-Cola has been changing its theme from the time of its foundation to date. 1n 1886, the year of its foundation, Coca-Cola had the theme Delightful summer or winter drink this was the founding theme. 1940s the theme changed to where there is Coke there is happiness this theme took the product into the outside world. In 1950s the slogan was There is nothing like Coke this led to the creation of new logo. In 1960 the company introduced the slogan Its real thing. In 1980 the slogan coke it is and Catch the wave ware introduced. In 1993 the theme changed into Always Coca-Cola. In 2009 the theme latter changed into Open happiness the slogan featured in 2010 winter Olympic Games followed by Expedition 206 a social media extension (Kant, Jacks, Aantjes, 2008). the themes over the period of time are related and focused towards achieving the vision and the mission of the company. The purpose of mission statement of large company such as Coca-Cola is to describe the organizational goal and direct the behavior of its employees as it also acts as their inspiration. The Coca-Cola Company has three mission statements as follows; 1) To Fresh the world. In most places of the world people take the drink for refreshment, hence the company has been able to achieve this mission. 2) To inspire moments of optimism and happiness. The drinks are mostly shared during the happy moments. 3) To create value and market difference. The Coca-Cola products available in the market are of high value. This makes them distinct from other soft drinks in the market (Kaplan, and Haenlein, 2010). These statements have been achievable and measurable. In 1980s there were many top companies. To mention just a small number; Exxon mobile, Ford Motors, Gulf Oil, ITT industries, U.S. Steel, BP America, CBS, 3M, ARMCO and Tyerson Till. 3M Company has a mission, To improve every life through Innovative giving in Education, Community, and environment (Koller, Goedhart, Wessels, 2010). ARMCO mission is to create steel products and services that suppress our customer need today and for the future. Ford Motors mission is, People working together as a lean, global enterprise for automotive leadership. These companies mission statement has a relation to the Coca-Cola five Ps mission which is People, Portfolio, Planet, Profit, and Productivity. The main aim of each company is making the world a better place for humanity. Coca-Cola and other leading companies of 1980s focus on the quality of their product and satisfaction of the consumers of their products and services. Coca-Cola Company places its consideration top priorities on the customer. T he company aims at making the society a better place by creating a healthy and sustainable organization through positive contribution to the territory (Ladas et al., 2013). Though the company produces the largest amount of solid waste, it has laid down the strategies aiming at 100 percent recycling of the waste in corporation with the U.S.A. local government. In Australia, Coca-Cola bottles are disposed inappropriately that has raised the government concerns and proposed to 10 percent recycling levy (Finn, Currie, Martin, 2010). This has been challenged by the company by its claim that the company has laid down strategies to account for its bottle disposed as waste products. This has created a good relationship between the company and the government. The Coca-Cola Company gives back to the community by donating 1.2 percent of its operating profit to the society focusing towards making the society a better place. The company gives support to Latin America Recyclers, Donates flyer point to sick children and sick families to be transported to the health points (Albert, Werhane, Rolph, 2014). This aspect of giving back to the community has seen Coca-Cola rise above other producing, distributing, and marketing companies and remain competitive in the market for a long period of time. Team work Team work is where the work is done by several employees but with focus on the same goal. Team work helps in building the relation between the employees and enabling them work together. For the success of a company, team work has to be given key consideration because it helps each other to improve the work performance of different individuals in the organization. Team work has several strengths. However, there are several challenges associated with team work. These challenges include; Unclear decision making. The authority of giving the direction to be followed by a certain team is not bestowed on a certain individual. This challenge is common leading to delayed deadlines. When working in a team, there was disruptions and misinterpretation. This lead to unattended duties leading to gaps in the team. To solve indecisive decision making, one should simplify the decision by proposing several ideas that employees can choose from and laying down the accountability strategy in the organization. To solve miscommunication, one should raise concern by asking questions for clarification of any unclear direction. One can capitalize on opportunities in team work by observing employees strengths and weaknesses and placing them according to their talents and strengths. References Albert, P. J., Werhane, P., Rolph, T. (2014). Introduction. In Global Poverty Alleviation: A Case Book (pp. 1-11). Springer Netherlands. Costa, P. L., Passos, A. M., Bakker, A. B. (2014). Team work engagement: A model of emergence. Journal of Occupational and Organizational Psychology, 87(2), 414-436. Finn, R., Currie, G., Martin, G. (2010). Team work in context: institutional mediation in the public-service professional bureaucracy. Organization Studies, 31(8), 1069-1097. Kant, G., Jacks, M., Aantjes, C. (2008). Coca-cola enterprises optimizes vehicle routes for efficient product delivery. Interfaces, 38(1), 40-50. Kaplan, A. M., Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68. Koller, T., Goedhart, M., Wessels, D. (2010). Valuation: measuring and managing the value of companies (Vol. 499). john Wiley and sons. Ladas, S. D., Kamberoglou, D., Karamanolis, G., Vlachogiannakos, J., Zouboulis?Vafiadis, I. (2013). Systematic review: Coca?Cola can effectively dissolve gastric phytobezoars as a first?line treatment. Alimentary pharmacology therapeutics, 37(2), 169-173. McCallin, A., McCallin, M. (2009). Professional Perspective-Factors influencing team working and strategies to facilitate successful collborative teamwork. New Zealand Journal of Physiotherapy, 37(2), 61.

The Human Factor successful projects and teams Review Essay Example

The Human Factor: successful projects and teams Review Paper Essay on The Human Factor: successful projects and teams If you are in the professional work involved in more than one project, and the complexity of these projects exceeds the complexity of the course work in the third year at the university, you will have noticed that the most important thing in software development is the human factor. And you certainly had to pay attention to a curious fact that it was the subject leaders are paying the least attention. During the development process focuses on architecture, design, testing; everyone remembers about design patterns, refactoring and other technical aspects of software development, but most important, the issue of the sociological, paid little attention. The serious problems in our work have not so much a technical sociological nature. This idea is the key according to the authors, and it is a sociological question of this book. Many executives are willing to agree to the fact that faced increasingly with the human factor, rather than technical difficulties. However, rarely take this into account in practice. They run as if their main concern is just technology. They are always searching for technological gadgets, which should automate part of the work, while the direction of their activities related to human resources, often gets the lowest priority . Being excellent psychologists and no less wonderful managers, the author tries to Xia to bring a piece of their experience to the reader. They condemn the leaders who believe that management is the ability to kick the employees. They adhere to a clear position that the important role of each employee. In software development, the brain of each member should be involved in the process. By means of kicks you will be able to best activate employees, but not to get them to creativity, thoughtfulness and ingenuity. A team can achieve results only if each participant will think his own head, and not hide behind a screen or blind obedience Methodology We will write a custom essay sample on The Human Factor: successful projects and teams Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Human Factor: successful projects and teams Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Human Factor: successful projects and teams Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The authors devote considerable attention to the place of dwelling Developer -. Office environment. They describe the reasons for the loss of time and the measures that can be taken to create a stable environment conducive to work. And if questions Furniture police may not be too relevant to your organization and other issues related to the office environment are very important. So, one of the issues that are important to each of us to think, is a state of deep, almost meditative immersion in the work (the authors call it a state of flux) and how the office environment prevents this. If the average incoming call takes five minutes, and your period of re-entry into the stream fifteen minutes, the total cost of such a call, calculated in the lost of flow time (direct operation), twenty minutes dozen phone calls will spend half a day more.. dozens of other interventions and has been working day lost . In general, the authors do not provide simple answers to complex questions, moreover, they openly talk about the impossibility of simple solutions. All tips are long-term and you will not get the benefit immediately. After all, corporate culture, moral Wednesday, team spirit, all these things are subject to considerable inertia and do not change if you want a single person. All that remains for us is to try to breathe soul into the collective, to become that grain of sand in the shell, around which will start to grow the most valuable: the Community P.S.. The book is written in a surprisingly simple language, contains many lyrical digressions of the authors practice as managers or consultants. The book clearly must have for anyone who works in a team engaged in intellectual work, and not necessarily that labor is the development of software.

Three different stages on A Sense of Shame

Three different stages on A Sense of Shame Within this story there are three clearly marked stages. These are not only characterised by changes of attitude and of personality in the main characters, but are also characterised by the emersion of certain themes which are central to the story.To start with, on the initial stage, the first meeting of Lorraine and Mohammed occurs. They instantly fall in love with each other and enter into a state of such passion and physical attraction that the relationship is almost unconscious of itself. Nevertheless, as time passes it is not a bliss for them any more: they have the need to keep it secret for it was not well seen by their families and society to be with each other as she was a white Catholic girl and he was a darker Pakistan boy, so they have to travel to forlorn places or the outskirts of the city in order to be together, which is illustrated in the statement "sometimes they had a drink in a little lonely pub they'd found" and arises the themes of discrimination and silent domi nation of society and society's values, as this issue was never discussed by them, but just established; it was something that both knew each other felt and made them feel doubtful and fearful.Official logo of LorraineA good example of extreme discrimination and violence in the first stage, which also justifies their fright, is the moment in which Mohammed's brothers find out that he is dating Lorraine and punch them.On the second stage, this relationship, which had been living on undercover, gradually starts to be discovered. The first one to find out is Lorraine's friend, Jackie. Lorraine had been lying to her and finally Jackie suspects that she has a boy and asks her about it. Lorraine can't lie to her any...

The Pearl by John Steinbeck Essay Essays

The Pearl by John Steinbeck Essay Essays The Pearl by John Steinbeck Essay Paper The Pearl by John Steinbeck Essay Paper Essay Topic: The Pearl This Essay will discourse the usage of symbols in the novel The Pearl by John Steinbeck. In this novel there are many subjects explored. These include the destructiveness of greed. how love can give person great bravery and strength. cognition is power. but a power which can be abused. and how a dream is good until it starts to destruct the things of value in a person’s life. The destructiveness of greed is shown when the physician comes to Kino’s house and heals Coyotito after Kino has found The Pearl. When Coyotito had been bitten by the Scorpio. his male parent and female parent take Kino to the physician in order to acquire a intervention. But the physician refuses to mend Coyotito because Kino is hapless. Subsequently On. after Kino owns the pearl. the physician automatically comes to Kino’s house and offers a â€Å"treatment† for Coyotito. After he â€Å"treats† Coyotito. he pretends that he does non cognize that Kino has found a pearl and asks Kino about the medical disbursals. â€Å"You have a pearl? A good pearl? The physician asks with wonder. The world is that the physician cares more about Kino’s pearl more than giving people interventions. The physician does this because he values mercenary things more than he cares about others. Although the physician has a batch of money and he has an copiousness of everything he needs and wants in his life. he still wants more and his is dissatisfied. Obviously. the greed had already controlled the doctor’s head and the manner he acts towards people. Another illustration of the destructiveness of greed is seen in Kino As Kino tried to happen a manner to derive wealth and position through the pearl. During this. Kino transforms from a happy. comfy male parent to an unhappy felon. In this speedy passage Kino displays the manner the aspiration of success and greed can destruct artlessness. Kino’s desire to derive wealth alterations the manner we see the pearl. When we foremost visualise the pearl we see it as a natural beauty and good fortune. As the narrative continues we start seeing it as a symbol of human devastation. Therefore. Kino’s greed leads him to act violently towards his married woman and it besides leads to his son’s decease. During his mission he loses sight of his cultural traditions and his society. His dreams start to destruct him. This leads the subject of how a dream is good. until it begins to destruct the things of value in a person’s life. Because Kino believes The Pearl will assist him accomplish all the dreams he has in shop for his boy Coyotito Kino does non desire to give up the pearl. Juana. who is smart plenty to calculate out that the pearl is traveling to do problem. asks Kino to throw the pearl off multiple times. And even attempts to acquire rid of it herself. Juana says. â€Å"This pearl is evil. This pearl is like a wickedness. It will destruct us all! † Even though Juana warns Kino that the pearl will convey great bad lucks to the household and asks him to throw the pearl off. Kino decides non to listen or take the advice his married woman is giving because Kino’s head is already overtaken by his dreams he wishes of accomplishing with The Pearl. He is blinded by the dream of: â€Å"Juana and Coyotito and himself standing and kneeling at the high alter in the new white apparels keeping a Winchester carbine and ‘’Coyotito sitting at a small desk in a school† . It is now clear to us that he is easy get downing to go greedy and that his selfish ideas are all of a sudden get downing to command his actions and what he says. After Kino has found â€Å"the pearl of the world† . everyone is eager to have it and they all begin to get down thought of their ain dreams and what they can accomplish if they had a pearl like Kino’s. â€Å"Every adult male all of a sudden becomes related to Kino. and Kino’s pearl [ goes ] into the dreams. the schemes†¦ man’s enemy† . And so. the storyteller says. â€Å"For it is said worlds are neer satisfied. that you give them one thing and they want something more† . In the scene where people try to steal Kino’s pearl after the pearl is found. they do whatever they can perchance make in order to steal the pearl. Jealousy has grown in the bosom of these people and green-eyed monster has turned them into greedy. selfish people. But in the terminal Kino was merely seeking to assist his household. This relates to the subject of how love can give person great bravery and strength. Kino loves Juana and Coyotito and he wishes to supply them a epicurean and comfy life manner. Through Juana’s character we can see the she was chosen to be shown as an â€Å"iron lady† figure. Bing a nice married woman and the adult female behind his adult male. Juana chose to stay quiet on their long mission. She portions the joy and sorrow with Kino and Coyotito. When Kino acts offensively towards her. she softly bears the emotional and physical hurting she’s being put through. She pledges her trueness and fidelity to Kino and her boy Coyotito. Her love for Coyotito gave her bravery to suck out the venom from her boies shoulder when he was bitten by the Scorpio. When Kino is ready to put off to the ocean. Juana insists in following him because she wants to fix cataplasm. The traditional remedy made of seaweeds. Compared to Kino. her thought of household love is far safer than Kino’s thoughts of household values. But Kino’s deficiency of cognition Michigans him from being able to supply a epicurean life style for his household. This is linked to the subject of how cognition is power. Kino believed that if he could afford to give Coyotito an instruction. Coyotito would travel up in societal position and he and Juana’s lives would hold improved besides. â€Å"And my boy will do Numberss and these things will do us free because he will know-he will cognize and through him we will cognize. † Because of his simple life style and their lower societal position in life Kino felt powerless against the physician. Because of his position Kino could non oppugn the doctor’s processs or his motivations. â€Å"Kino felt the fury and hatred thaw towards fright. He did non cognize. and possibly this physician did. And he could non take the opportunity of opposing his certain ignorance against this man’s possible cognition. † Kino knew that if he had a higher societal position he wouldn’t have been manipulated. In decision there are many symbols in this novel. The symbols are shown through the usage of different subjects. The symbols help us to recognize the chief thought of this novel ; that mercenary things can alter a civilised adult male.

Management Planning Paper Essay Example | Topics and Well Written Essays - 1000 words

Management Planning Paper - Essay Example Management Techniques Business Ethics form an important part of the culture of the businesses. They are very important when it comes to the normal functioning of businesses in this world. The company had made almost 65 acquisitions or mergers in only 6 years. Integrating is a lengthy process, time consuming and a very challenging exercise as there may be people who may resist these changes and create problems. The second aspect is to integrate financially by the use of the generally accepted accounting principles. It is believed generally that because of these practices of integration WorldCom was successfully able to hide its practices. The unethical issues in the company arose when the company started to face problems from the decreasing demand of telecommunications. It is then believed that the senior executives of the company were involved in fraudulent activities. (Kiron et al 2004; Worldcom Website 2010; Securities and Exchange Commission 2003) The company is designed to follow the accounting standards through which they can make accounts and these accounts are then analyzed by the managers and head of the organizations. Managers are given the sole authority to check over the employees when they face any difficulties in the culture of WorldCom. The problems faced by the workers are solved keeping in mind the view about corporate social responsibility. The firm follows strict corporate social responsibility measures which should be followed by the employees. Issues faced by WorldCom WorldCom faced a series of blows when they were targeted by the media and it was found that the company was involved in fraudulent activities. There were three major problems with the corporate culture and their style of working. The first one was the way they grew through aggressive acquisition of companies, second was the strategy of senior executive loans and the third and foremost was the way in which they did business which was against the code of corporate governance and had exposed them to threats related to fair and arm’s lengths transactions (Kiron et al 2004; Securities and Exchange Commission 2003) The acquisitions and mergers have been mentioned above where it can be clearly seen that WorldCom made a large number of acquisitions in a short time and this created for the company as a whole. It is analyzed that the senior executives of WorldCom such as the CEO Ebbers were personally devoted to financial success and because of this they started doing unethical activities at the company. It was because of the negative role of the senior executives that unethical practices flourished at WorldCom as they created such an organization culture which did not question anyone in the firm. Hence it can be said that fraudulent activities even at the lower designations was taking place at a higher rate. Hence it can be clearly identified here that inefficiency of the leader at WorldCom caused more of these ethical issues to arise (Kotter & Heskett 1992 ). The Company did not properly follow the accounting standards, while preparing the accounts to show that the profits were increasing but in fact they were not. This had led to increase profits by charging the expenses to decades instead of a few years, recognizing revenue in the same year and prove that the company had huge

Strategic Hospitality Management Case Study Example | Topics and Well Written Essays - 1500 words

Strategic Hospitality Management - Case Study Example Moreover, it will discover the UK consumer trends, present the variety of backgrounds of investors and give a future outlook along with a forecast which has been urbanized to illustrate the industry and the factors moving its growth and future. In conclusion, it will comment on short-term and long-term investment as well as recommending an outcome for the investor. A Thistle Euston hotel, according to the EU, is defined as 'a communal accommodation enterprise, typified as being prearranged in rooms exceeding a countrywide specified minimum and as providing ordinary services, counting room service'. Usually, the UK definition is made according to the investment of a license to sell liquor. (Lawson, 1998) According to the newest beginning figures from the Hotel Thistle Euston Survey by Deloitte, the UK hotel industry has established to be the strongest entertainer in Europe in the first six months of 2004, by means of revenue per obtainable room (revPAR) rising 11 percent against the similar period in 2003, resulting from a balanced mix of rising occupancies and standard room rates. London, which is the most important performer in the UK, knowledgeable a 6% augment in standard room rate year on year (ACAS 2002). Budget Hotel is on the entire purpose-built, identified lodging unit by a smallest of 50 rooms and standard low prices. Personage units are frequently identified as lodges, inns or - less usually now - motels. Bed and Breakfast is a private house; several rooms of which are set aside for overnight guests whose paid lodging comprise breakfast. (The American Heritage Dictionary of the English Language) The competitive environment There is always tough competition amongst the key players inside the UK Hotel Industry: From the Smith Travel Research where the grand insist for the Residence Inn was at 30% and the supply was merely at 8%. The Marriott PLC has urbanized a new group called "Residence Inn" to adapt this great market insist. UK center market hotel brand, Thistle, is initiation a luxury worldwide sister - Guoman, which is set to spread internationally. In order to grow the brand Thistle intends to upgrade some existing properties in the UK and launch an "ambitious acquisition strategy" abroad. Whitbread has made the decision to decrease their experience to (and eventually exit from) the full-service hotels division where they are the UK operators of the Marriott brand, due to the low returns from this franchised commerce. The company also obtain Premier Lodge from Spirit Group for pound; 505 million, and combining Travel Inn and Premier Lodge and marketing them to the UK consumer under on brand (Ackers, P. 2002, 2-19). Thistle Euston has draw round a violent e-commerce policy since

Theme Of Memory Essay Example for Free

Theme Of Memory Essay In the poem Remembrance the narrator has tried to forget the memory of her past lover. She didnt try to forget him because someone new had come into her life, but instead she had to try and forget him because the memory of him was driving her to her death! He was the one love of her life, no later light has lightened up my heaven, with his death her golden dreams perished. The anguish of that blow brought her despair, she wanted to die. She had a burning wish to hasten to the tomb with him. This is why she doesnt want to dwell too long or languish on the fact that they were severed at last by times all-severing wave. The anguish that this contemplation would cause would be enough to possibly drive her to suicide. In the poem Break, Break, Break the narrator is deeply distressed by the loss of a close friend. He reflects on the memory of his friend but is unable to express in his words his grief. He longs for both the return of his friend and the ability to express himself, And I would that my tongue could utter The thoughts that arise in me. Tennyson is bitter that the fishermans boy and the sailor lad can go on with their lives as they are unaffected by grief, but he remembers his friend and his life stands still. The intervening verses in the poem contrast the way in which life goes on around him, untouched and unconcerned by his loss. These two poems are similar in the way that the poets are both reflecting on the memory of a loved one who has died. But they also contrast in the way that Bronte has come to terms with the fact that although she will keep the memory of her loved one forever, she knows that she cannot dwell on it and must move on with her life. But Tennyson hasnt come to terms with the fact that he must move on, he hates that other people lives can go on, but his cant as he cant express his grief in words. The last two lines of the poem, But the tender grace of a day that is dead Will never come back to me. Give grounds for hope that he has come to terms with being unable to say what he deeply feels, but the reader is never told whether this allowed him to move on. Bronte was the middle on of three famous sisters (Charlotte and Anne). She also had a brother, Branwell. The family lived an isolated life on the Yorkshire moors private and reclusive. This isolation, the closeness of the sisters and their brother, and the wild beauty of their surroundings influenced and inspired them. They lived innmensely imaginative lives, creating fantasy worlds, Gondal and Angria for which they wrote stories and poems, Remembrance is one of these poems. This Historical context allows the reader to learn that Bronte wasnt actually writing this poem based on the memory of her loved one; instead she based it on the fictional memory of someone from her fantasy worlds. This really puts a spin on the poem and it allows the reader to see just how amazing Bronte was as a poet, that she could write such powerful words which werent even based on a true memory! In contrast, Tennysons poem is based on a real memory, the death of his friend. While Tennyson was at Cambridge he met Arthur Hallam, who was to become his closest friend. Hallams death, whilst travelling abroad, was a most devastating blow to Tennyson. This loss was the trigger for many of his most significant poems and Break, Break, Break could arguably be one of these poems. Even though Brontes heartfelt poem is based on a fictional memory, this doesnt make it superior to Break, Break, Break, in fact it is hard to contrast the superiority of these two poems as they are different to each other in many ways, the poets each have a different style of writing and a different way of expressing their thoughts, or in Tennysons case, trying to overcome the difficulty of expressing his grief. Both poets have used poetic features to display their memories in their words. These poems are similar in the fact that the poets have chosen to express their memories in the form of a lyrical poem. Remembrance can also be called a lament as Bronte is reflecting on the memory of the death of her loved one, and it is written in eight for line verses. This poem has a clearly defined structure and it lets the reader see that Bronte had no problem in expressing her feelings on her imaginative memory. Her memory didnt have to be real to allow her to convey the emotion which she knew her character would be feeling, she used empathy and wrote her poem through the feelings of her fictional character. Break, Break, Break is a short, sad lyrical poem. It represents a brief but important moment in time for the poet and demonstrates a circularity of form by beginning and ending with despair, as represented by the remorseless breaking of the sea on cold gray stones in verse one and again on the c rags in verse four. Each stanza consists of four lines, the first and last verses opening with the same words. The tone of Remembrance is at first questioning, then doubting, then certain and then passionately resolved. In the first two stanzas, Bronte questions not her love for her loved one but the fact that has she forgotten to love him? She has moved on and now when she is alone, her thoughts no longer hover on the place where her loved one is buried, she no longer thinks of love now. It has been fifteen years since he died and now the memory of him has come back to her, even after all this time, after all the change and suffering. Bronte doubts her memories after fifteen years and with time she has forgotten her loved one. But she says, forgive if I forget thee, she justifies why she has moved on, other desires and other hopes beset me but she says they dont lessen her love for him. Bronte was certain that all her lifes happiness was gone, no second morn has ever shone for me she knew no happiness without her love. All her happiness came from her love being alive and now that he is dead, all her lifes bliss is in the grave with him. But she goes on to say that when grief did not kill her, she realised she could function and carry on without the aid of joy. In the last two stanzas, Bronte is resolved. She controlled her despair and decided to get on with her life. Repetition of the words dare not shows her true feelings could threaten her life. It is made clear that she has not forgotten her love, but instead chooses to not think about him as she knows that if she thinks of him, it could bring about her death. Throughout the whole poem, the mood is one of despair and grief as although she has chosen to move on with her life, the fact that her loved one is dead will always remain with her until she dies. The tone of Break, Break, Break is a dejected, bitter one. Tennyson regrets the loss of his close friend. There is also a cynical tone in the reference to young people like the fishermans boy and how he shouts with his sister at play and the sailor lad, who sings in his boat on the bay. Their lives are untroubled and they havent tasted loss. Its all right for them says Tennyson implying that their time will come. Tennyson is bitter that his friend was snatched away; he is angry that no one else seems to feel his loss or is of no comfort to him. No one else shares his memories of his friend. It would seem that he wants other people to feel the way he does, to feel dejected and realise that for now there is no light at the end of the tunnel. Dejection and deep inner unhappiness suggests a mood of despair, and the last two lines could be interpreted as meaning that the poet is ready to accept the reality of his situation. The rhyme scheme throughout Remembrance is regular, its ABAB, CDCD etc. It has the regular beat of a hymn, with the emphasis tending to fall at the beginning and half way through each line. Since it has the regular beat of a hymn, we could assume it is like a funeral hymn as Bronte is thinking of her memory of her love for one who is dead. In Break, Break, Break the lines beginning in the first and last stanza with their regular rhythm and repetition, echo the relentless pounding of waves on a stony beach. The simple metre in the other lines conveys the slowness of time and the graveness of the poets situation. The rhyme scheme is ABCB and full rhymes are used, suggesting the poet has tight control of the memory of his friend. In Remembrance there is a great deal of repetition cold, severed, forget, hopes, my lifes bliss to emphasize the effect the memory of death has on the speaker. The bird metaphor in stanza two reflects the flightiness and the inconstancy of the human thought, this also includes memories, so is this why the poet, over the period of time, hasnt remembered the memory of her loved one? The change in tense in the second half of the poem heralds a change of thought and tone and answers the query raised. She does remember, only too well. Fifteen wile Decembers have not succeeded in dulling the rapturous pain of memory. The hard, unfeeling words of the first half of the poem, expressing the coldness of grief, give way in the second half to softer, hymn-like words such as bliss, golden, cherished. These words inject the poem with a passion, which reflects the depth of her emotions when she allows herself the luxury of remembrance. The title and opening line, Break, Break, Break with its repetition and pauses, echoes the crash of the waves on the shore, but the words could have other meanings in the circumstances, such as being a reference to the poets own heart that is broken over the memory of his friends death. Alliteration is used to describe the stately ships passing on their way to their haven beyond the hill. The distraction f such a splendid sight brings on reaction from Tennyson and he returns to his inner distress. The circular pattern brings the poet back to where he started, staring at the waves breaking on the crags. The choice of this word and the use of cold and grey in verse one, conveys the misery of the occasion and makes an appeal to the senses of seeing, hearing and feeling, bringing the reader into the world of the poet. I loved both these poems for different reasons. I loved Remembrance for the fact that Bronte is writing this poem based on a fictional memory. It amazes me that she can have such emotion and passion for someone who has died but never really lived. It shows that she has mastered the control of empathy. I feel that as the reader I can relate to the speakers emotions portrayed in the poem, as we will all eventually experience or suffer loss of some kind in our lives. This thought then provokes the question, is it better to have loved and lost than never to have loved at all? I also love Break, Break, Break as Tennyson reveals why he has been described as the saddest of all English poets. I can appreciate this poem as the blunt, unadorned statements made in the poem show how drab, colourless and meaningless Tennysons life has become. I love the way the lasting image of this poem is the cold relentlessness of a grey sea and although an example of pathetic fallacy, it is one that stays with me.

The Role of Magnocellular Cells in Dyslexia Essay -- Dyslexia Learning

The Role of Magnocellular Cells in Dyslexia Dyslexia is a defined as a learning disability characterized by problems in expressive or receptive, oral or written language. Derived from the Greek words "dys" (poor or inadequate) and "lexis" (words or language), dyslexia and other learning disabilities affect about 15% of the population. (What is dyslexia!) Dyslexia itself can manifest itself in many different ways. People with dyslexia do not see words "backwards" or have other vision problems. Many dyslexics are gifted with outstanding musical abilities, or the ability to solve three-dimensional puzzles with little difficulty. (What is dyslexia!) It is not representative of a below average mind and is not caused by behavioral or social problems. Dyslexia is caused by differences in the function and structure of certain areas of the brain. (What is dyslexia!) Because of this, Dyslexia can not be cured and will never be outgrown. Appropriate teaching methods are taught to help those with dyslexia overcome their weakness by using their strengths. Understanding how this disability works and where it stems from can only help in the search for beneficial teaching techniques. Because there are many different aspects of dyslexia, very few dyslexics show all the signs of the disorder. Understanding some of the more devastating symptoms of the disorder provide a strong base for research in the area. Dyslexics may have difficulty encoding words, not be able to recognize sequences of numbers or of letters in words, either when read or written, or not be able to fully interpret instructions that they have been given. Imagine a person driving down the road who cannot distinguish between a sign that says 15 mph and 51 mph. Or a person wh... ... http://cognitrn.psych.indiana.edu/busey/idloc/idloc.html Cornelissen, P.L. (1998). Coherent motion detection and letter position encoding. Vision Research Issue 38, 2181-2191. Cornelissen, P.L. (1998). Magnocellular visual function and children’s single word reading. Vision Research Issue 38, 471-482. Newman, Renee (1998, April). Dyslexia: Explanations from science. [ 8 paragraphs.] Dyslexia and Dyscalculia Support Services of Shiawassee County available: http://www.shianet.org/~reneenew/dysl.html Ridder, W.H. 3rd (1997). Not all dyslexics are created equal. Optometry and Visual Sciences, 74 (3), 99-104. Skottun, B. C. (1997). Some remarks on the magnocellular deficient theory of dyslexia. Vision Research Issue 37, 965-966. What is Dyslexia!. [3 paragraphs]. Discover Technology [Online]. Available: http://discovertechnology.com/whatisdyslexia.html

Abnormal Behavior Is Defined as Behavior That Is Not Normal Essay

Abnormal behavior is defined as behavior that is not normal; what does that mean? How do we know if behavior is normal or not? The field of psychology uses four distinct definitions to define abnormal behavior, these are; Statistical Definition, Social Norm Deviance, Subjective Discomfort, and the Inability to Function Normally. Each of these definitions has distinct characteristics which separate each from the other. Statistical Definition is taking a mathematical approach to defining what normal behavior is and what normal behavior is not. Mathematics tells us that if the majority of the population is behaving in a certain manner then the part of the population which is behaving in a way that is different than the majority, is abnormal. We look at emotions and we observe how the majority of the population acts when they are sad, we compare the expressions they have, the words they share with other members of the population when they are sad; if one group shows more severe emotions than the other then we would say they are behaving abnormally; for instance, if when sad some individuals say they want to kill themselves we would say that is not a normal phrase that comes from someone who is sad. Social Norm Deviance closely follows statistical definition where we compare individuals to the social majority for their geographical area. I mentioned geographical area because how the social norm behaves in some parts of the world is different than how the social norm behaves in other parts of the world. Individuals in Northern Canada may be generally more depressed than individuals in Miami, Florida. The reasoning is behind Seasonal Affective Disorder (SAD); people in Northern Canada get less daylight then the people in Miami, Florida. Because of this I would suspect that they as a social norm are generally sadder than the social norm in Florida. If we compared the population in northern Canada to the population in Miami Florida, with respect to how sad they are, it wouldn’t be an accurate comparison, similar to comparing apples to oranges; they are both generally round but cannot be accurately compared. Subjective Discomfort is a good sign for abnormal behavior. When a person experiences emotional distress or discomfort when behaving a certain way we can assume that the behavior is not normal. I remember once I was at a bus stop in Boston and I asked one of the attendants if the bus I was next too was the correct bus to where I was going. He started hitting himself in the head and kept repeating â€Å"yes the D bus, yes the D bus† This distress he was experiencing from answering my simples question was very abnormal in my view, I can use Social Norm Deviance, also, to say that this individuals actions were not typical of those behavior exhibited by the social norm when asked a simple question. The inability to function normally is seen as a behavior which doesn’t allow a person to handle the daily activities of functionality; activities such as; walking down the street, talking to another person, not being afraid of every snake or spider that they come across. The ability to function normally, as seen by the norm of the population, is critical to living in this world. If individuals cannot function normally they will not be able to hold a job, will not be able to converse with other, they will be labeled as abnormal. Abnormal behavior is a normal part of human development, not that everyone experiences abnormal behavior but most of us experience some. Abnormal behavior such as depression, fright, and obsession are all common to the majority. When the abnormal behavior begins to affect our daily lives is when problems start to happen. The field of psychology has been studying abnormal behavior since the beginning of psychology, although huge strides have been taken to diagnose and help abnormal behavior, mankind has leaps and bounds to go until abnormal behavior can cured, if at all. ?

Critically examine the theories that underpin the process of personal development planning and the role of self-reflection

The review will focus on the theories that inform and contribute to the process of personal development planning (PDP) and how these theories encompass and relate to the personal aspect of self-reflection and progress. What is the meaning of personal development planning. The Quality Assurance Agency has defined personal development planning as [A] structured and supported process undertaken by an individual to reflect upon their own learning, performance and/or achievement and to plan for their personal, educational and career development. What does the PDP process involve. Personal development planning involves an individual going through a certain process of continually developing and refining skills and constantly reflecting upon their own learning experiences. PDP can be developed to support coincided with academic, personal and career progression. The process of PDP includes looking at you own progression, enables an individual to assess their skills and recording these achievements. Record of Achievements (RoA) has an important role within PDP, as this profile/recording progress provides the means for students to improve their skills through RoA, it allows individuals to relate to the learning experiences, to review and reflect upon their learning experiences. This process gradually develops students to be aware of their skills, which initially gives them more confidence. This is achieved through reflecting and reviewing learning experiences that help students make targets and actions plans within profiling. By profiling it turns reflecting into a learning process, learning from experiences. The profiling process can be beneficial to the student as it allows them to think in what career path they would like to pursue in. â€Å"Profiling can be used by a student to focus in on particular career options, or it can be employed as a device, within the workplace, for thinking about professional development.† So not only does profiling help the individual whilst in Higher education but also gives an advantage in their career aspects of PDP. Is PDP important? PDP is of importance as it encourages an individual to reflect, review and set goals for themselves, this process helps an individual to develop their confidence and self awareness which is vital within the educational and work place settings. Any theories underpinning the process of PDP? These ideas and strategies, which contribute to PDP have been influenced and put into practice by theories from a wide rang of theoretical perspectives and approaches. Theories and idea's which will be looked at in this review are: * Peter Honey and Alan Mumford's Learning Styles. * David Kolb * Dewey * Moon * Illich * Bently. Theories that have contributed to PDP Theories Honey and Mumford What have they said Within their theory, Honey and Mumford had said that we, as individuals learn through different ways, for example we are not all passive learners, so we may not learn through that particular method of learning. They had categorised the learning styles into four main categories, so an individual was either one or the other. These categories where: * Activist Activists are individuals, are active learners and enjoy challenges and being involved when learning something. They tend to learn effectively and with enthusiasm when they are involved and taking apart in something. However activists turn off and lose interests in learning when they are not actively involved and are being taught passively. * Theorist Theorists are those who always want to know how things go together within a logical structure. They like to use theories in order to get their views across to others and to relate situations and ideas to the theoretical side of things. They use theorise to understand things and put theory into practice in situations. Theorists tend to mistrust claims or views, which have doubts or a weak foundation to it. Also they find it hard to learn when they cannot look into depth in something or relate it to theory. * Pragmatist These individuals learn through putting theory into practice, enjoy the practical side of learning. They like proving the theory, for instance testing out something based on the theoretical perspective and seeing how that incorporates within the practical framework. Also they may switch off from learning if they cannot see why they are doing something or for what purpose it is that they are doing something. * Reflector The reflectors seem to learn from their experiences, always thinking off how this could be done or what ifs and then putting these into their learning. Taking time when thinking things through and always making use of time. Also reflectors find it hard to cope with when running out of time, for example when trying to meet a deadline. Honey and Mumford suggested that to find out which category of learning styles a person falls into they would have to complete a number of statements, where in the end of the questioner you will be able to indicates which type of learner you are. How is this related to PDP Honey and Mumford's theory of learning styles is linked to PDP, as it focuses on individuals and how a individual can develop their skills through knowing what type of learner they are and most importantly how knowing how they can learn best and what are the best ways to learn. The learning styles can indicate an individuals strengths and weaknesses. By knowing how you learn best can have a huge impact on PDP. As you can plan and reflect upon yourself and see if you really are a theorist or a reflector and what makes you like this, so this is a type of reflection and also how from knowing how you learn can help you progress and develop your skills. How effective is it to PDP and own development Looking at these learning styles from a personal perspective, I myself had completed the learning styles questioner and discovered that I was a Theorist. This has been beneficial towards myself and PDP as at first when I read what it takes to be a theorist, that I could relate to that and I felt that that was my learning style, learning through wanting to know about the theories behind anything for solid proof. Has it been useful? However when I read up the other three learning styles I thought I was a bit of all of them put together. I know that I learn through reflection and I like to take time out and analyse what has happened and also that I fine it extremely hard to work when I have a limited amount of time. So I feel that I am limited to a certain extent if I say that I am a theorist because that is not completely true as I have the characteristics for the reflector style of learning as well. Any other links to other theories? The learning style theory was partially based on Kolb's learning cycle and adapted from the four main stages within Kolb's learning cycle. David Kolb's * Kolb * Dewy * Moon * Illich * bently * Conclusion Which theory overall has been most effcetive when considering my own learning why should we include PDP in our degree is it useful?

American Beauty1 essays

American Beauty1 essays American Beauty tells the story of one man's search for happiness. The film introduces the audience to Lester Burnham, an ordinary- looking married man and father in his forties. Lester is in a loveless marriage. Lester's wife, Carolyn, is so wrapped-up in her real estate career that Lester often claims that Carolyn doesn't even acknowledge him. Furthermore, Lester's daughter, Jane, is completely distant, often claiming how "pathetic" she thinks her father is. Moreover, Lester has dedicated fourteen years to his occupation, and suddenly, he is in danger of losing his job due to downsizing. All of these factors dramatically effect Lester and culminate into feelings of desperation and vulnerability for him. Lester is therefore in search of an escape and a rebirth. He is seeking the slightest possibility of happiness. Throughout the story Lester is consistently reminiscing on his past; wishing he could have it back. In the beginning portions of the story, Lester, as the narrator, states that "it is never too late to regain your past." The catalyst to this frame of thought is Jane's friend, Angela. Lester feels excited by the thought that a teen-age girl thinks he is "hot." Lester overhears Angela state that she would have sex with him if Lester would start working-out and build-up his body. This drives Lester to change himself completely. Lester, in desperate search of happiness , finds an escape in Angela. Much like a hormone-driven teenage boy, Lester thinks that if he can "score" with a "bombshell" like Angela, then he will be reborn. Lester's mission for happiness and escape is further perpetuated by his eighteen year old neighbor, Ricky. In Ricky, Lester sees his model for rebirth. Lester calls Ricky his "hero" and is in awe of Ricky's confidence. Lester, then begins a transformation back to his stereotypical understanding of what a teenager is. Lester begins to work-out, smoke pot, and drink beer. Much like a teen, he...

10 Ways To Create Immediate Character Empathy

10 Ways To Create Immediate Character Empathy 10 Ways To Create Immediate Character Empathy Need fast, practical help getting readers to care about your main character? Enjoy this blog by my friend and colleague, an award-winning, bestselling novelist. JJ Guest post by Brandilyn Collins Regardless of genre, novelists must create empathy for protagonists at their first appearance. Mere actionisn’t enough! The most interesting plot won’t matter to readers if they don’t care about your main character. Here’s how to make that happen. Most of these work best when combined with at least one other. Your character must be: Need help writing your novel?Click here to download my ultimate 12-step guide. 1. Displaying a valued trait such as loyalty, love, or courage. Especially important if the protagonist soon makes a bad choice. It’s far easier to create empathy for a character right away than to erase negativity. So before he makes any negative choice, show your protagonist help a child, tend a sick person, stand up for a friend†¦ 2. Particularly good at something. People enjoy watching real talent. This approach involves details. Don’t merely tell us a hunter is efficient with a gun. Show him treating the weapon lovingly, oiling it, practicing with it. Besides a keen eye, maybe he smells prey before seeing it. 3. Treated unjustly. This approach can work on its own, although other techniques can enhance it. It’s human nature to feel bad for someone who meets injustice. 4. Wishing for something universally understood. This includes love, acceptance, purpose. Such desires help soften characters- even those who first come across as selfish or uncaring. So this is a great approach to characters harder to like. 5. Thrust into danger. Anything from facing a storm to a bad guy with a gun. But because we’ve read so many danger-filled scenes, use at least one other technique to make us care about the character. 6. Thrust into grief. The challenge here is that readers don’t yet know the character well enough to feel her pain. But resist the temptation to load in a bunch of backstory to enhance the grief. It’ll slow your story. Find ways to incorporate other empathy approaches within the action. 7. Caring for others, especially at a cost to oneself. Known as a pet-the-dog scene, the Bad Guy shows his tender side: kill the human, kiss the hound. Two points to remember when using this technique: (A) Overdone, the scene can become syrupy. (B) The caring needs to be unassuming. A true caregiver doesn’t stop to think how kind he’s being. 8. Unique, attention-getting. Your character may do off-the-wall things, may look different or think in unique ways, may have an unusual first-person voice. The possibilities are many. This approach needs to be mixed with at least one other. A character can act in all sorts of unusual ways to make you look twice. That doesn’t mean you’ll like him enough to keep reading. 9. Attempting to overcome a fear or make a change. Readers identify with this. We don’t like facing our fears or change. But two challenges: (A) Present the problem clearly enough that readers understand what’s must be overcome and why it’s so hard for the character- without loading in backstory. (B) Sometimes this is more of an internal battle. The character may be deciding whether to walk out on a relationship, or he may have conflicting desires. To make an inner struggle compelling in the opening scene, put it in the context of action. 10. Facing an inner struggle. Differs from #9 in that the character isn’t trying to make a change. She doesn’t know how to handle a burden- guilt, depression, bitterness, jealousy, hate Sometimes the character doesn’t even know she’s burdened. She may be in bondage due to intense bitterness but not realize it. In this case, give the reader just enough information to understand more about the character than the character understands about herself. Just remember that you want the reader to like your character, not think she’s an idiot. Again, it helps to mix in other approaches. Exercise Read the opening scenes to at least five novels you’ve enjoyed. Which techniques were used, and how were they combined? Then read your novel’s first scene. Will readers empathize with your protagonist by the end of it? See how others- who’ll be honest with you- react. Brandilyn Collins (www.brandilyncollins.com) is a best-selling author of 30 books. She isknown for her Seatbelt Suspense ®- fast-paced, character-driven novels with myriad twists and a thread of faith. Brandilyn teaches fiction-writing techniques in her book Getting Into Character. She has won numerous writing awards and is a frequent speaker at writers conferences. Brandilyn and her husband have three grown children and live in the Pacific Northwest. Which of her techniques above will help your work-in-progress? Tell me in the Comments below. Need help writing your novel?Click here to download my ultimate 12-step guide.

East Asia Essay Example | Topics and Well Written Essays - 2000 words

East Asia - Essay Example One of the underlying reasons for why this particular text, known as â€Å"Art of War† has survived so many centuries is due to the fact that it seeks to apply tactics and strategies that specifically undermine and highlight weaknesses of one’s adversary. Within such a context, military strategists, cyber warriors, consultants, and even individuals utilize this text as a means of defining the problem in seeking to attack in a situation from the most effective angle possible. Essentially, Sun Tzu denoted that superiority in numbers, wealth, and many other aspects of superiority were not in and of themselves sufficient to guarantee that victory can be obtained. Whereas it is true that Sun Tzu specifically applied his knowledge and writings to the act of warfare, these very same writings are applicable to the way in which an individual orders their life and seeks to accomplish key goals. Whereas prior methods of war and engagement, at least those used within Europe, has the military fate of entire nations or empires arrest upon pitched battles between two opposing sides in a given field of conflict, Sun Tzu promoted the understanding that such a form of conflict was essentially wasteful and did not guarantee a positive outcome for an individual that may have a superiority or inferiority of forces, money, or more owl. Instead, Sun Tzu promoted the understanding that alternative approaches towards weakening the enemies row, attacking the when least expected, utilizing guerrilla tactics and a litany of other nonlinear approaches were the most effective means by which victory can ultimately be achieved. In many ways, the old English expression that there is more than one way to skin a cat or any other statement that denotes alternative mechanisms of achieving a goal was the main focus upon Sun Tzu’s â€Å"Art of War†; illustrating the fact that approaching a situation directly

Article summary Essay Example | Topics and Well Written Essays - 3500 words

Article summary - Essay Example of the development possibilities for a well built capital market backed by local investors in small economies despite the substantial growth of their economy. The data pointed out by the article proves the economic status of Slovenia as an ideal example for this scenario. The paper very well confirms the availability of ample infrastructure in Slovenia so as to develop a mature capital market. The author has urged the need of developing an ‘equity culture’ in the Slovenian market so as to create a promotional economic environment for the growth of a healthy capital market. This in turn needs the liberalization, deregulation and adjustments in the structural issues, supervisory issues and the issues in relation with the implementation of common guidelines in relation with the international capital market. The author demands the capacity building and branding of state owned stakes to develop their status as ones having sellable stocks. Incentives so as to foster financial innovation have to be issued by the government. Further, it has been demanded to develop international collaborations and associations so as to trigger the development of a corporate market. The article also suggests that the regulations on foreign investment and their participation in local trade have to be taken off. These strategies in alignment with administrative reforms have been envisaged by Jochen R Andritzky to promote the development of a capital market. The article is a guideline for individual economies to develop as globally competitive ones. Though the conclusions of the article have been framed in accordance with a case study done on Slovenia, they are applicable for the prospering economies still striving to get into the global scenario. Primarily the international expertise of the author and the organizational profile he owns confirms the credibility of the study. The study has been based on solid scientific investigation strictly based on economic grounds. The paper has well

The Theoretician and the Experimenter - Eugenics and Francis Galton Essay

The Theoretician and the Experimenter - Eugenics and Francis Galton - Essay Example He tried to apply this concept in understanding heredity and in the future prospect of manipulating it to gain social goals. And the basic premise of his theory was that the environment of a human being had no influence on his character or intelligence (Cowan, 516). Marks has described Eugenics as an attempt to interpret, â€Å"cultural history in fundamental biological terms† (650). Galton’s thought is further explained by Marks by introducing Galton’s belief that â€Å"cultural ‘progress’ was driven principally by the birth rate of geniuses regardless of any other social processes† (650). Between 1910 and 1930, Eugenics had dominated all research works and beliefs in the field of genetics and biology but after this period, the entire concept was questioned and almost discarded (Marks, 650). Galton had conceptualized Eugenics as the science of cultivating â€Å"better men and women,† on the similar lines of cultivating â€Å"better plants and animals† (Farrall, 111). Farrall has observed that for Galton, Eugenics was â€Å"the basis of a scientific religion, which could lead to the Utopian situation where problems such as alcoholism, criminality, disease and poverty had disappeared† (111). Galton thought that once he could find out the exact ways in which intelligence and behavioural characteristics transmitted from parents to children, such social engineering will be made possible. The motivation for Galton to develop Eugenics was a belief that â€Å"statistics would solve the problem of heredity and that heredity, once understood, could be used to resolve the political and social contexts that plague the race of men† (Cowan, 510). Thus Galton wanted to create a â€Å"perfect Eugenic state† (Cowan, 510). The first question that he started with, was, â€Å"can extraordinary intellectual gifts be inherited?† (Cowan, 510). He started his work by â€Å"counting the number of men listed in a biographical dictionary who were relatives of someone else on the list† and then based on this, he published the book, â€Å"Hereditary Talent and Character†.  Ã‚  

Social psychology Essay Example for Free

Social psychology Essay Thesis: Stereotypes have many negative effects such as inducing a discriminative movement, having an impact on the psychological identity of a person, and leading to prejudices. I. Stereotypes may induce a discriminative movement. A. Fat persons are not hired in some companies. B. Stereotypes tend to prevent people from learning real facts about an individual. C. Generalizations can induce false accusations. II. Stereotypes may have an impact on the psychological identity of a person. A. A little boy who grows up in a minority group restrains his own achievements because of negative stereotypes about his group. B. The persons in a minority group tend to fall into an unsafe or negative behavior. C. Stereotypes can promote success in the majority of groups. D. An individual can feel lost as he or she doesn’t match the stereotype attributed to the group. III. Stereotypes lead to prejudices. A. All Arab people are considered as dangerous. B. The media provides a lot of negative images about Arab people. C. The negative images may prevent friendship. People are All the Same Soren Kierkegaard said once: â€Å"Once you label me you negate me. † Indeed, people tend to judge all the time the people that they consider different from them. Our brains are simply wired to stereotype others by some basic generalizations. People categorize the persons every day by race, gender, religion, ethnic background, and so on. However, it is when people overuse these generalizations that the danger can appear. Stereotypes have many negative effects such as inducing a discriminative movement, having an impact on the psychological identity of a person, and leading to prejudices. First, stereotypes may induce a discriminative movement. A good example is when any company wants to hire a fat person. Indeed, these companies focus only on the physique of the person who is applying for the job instead of looking at his or her real skills. The physique of the fat person acts as an obstacle to the other persons. In other words, it stops people from learning real facts about the subjected individual. People usually see the fat persons as lazy, not healthy, incompetent, or even as handicapped. This generalization allows people to believe that fat persons don’t have a legal right to be hired when in fact, they do have this right. Also, based on other negative generalizations, people may be accused for example for criminal facts without having any credible proof. As Alane Michaelson explained in his essay ‘stereotyping Consequences,’ they tend to accuse them just because of their race, their religion, or any other characteristic that make them belonging to another social group. Thus, discrimination is one of the greatest risks associated with stereotypes. Second, stereotypes may have an impact on the psychological identity of a person. When a little boy grows up in a minority group where the people are always seen as incompetent, he may start to believe on these critics and, consequently, start to restrain his own achievements unconsciously. Hearing perpetual stereotypes about a group may cause the persons belonging to this group to believe that all the stereotypes that are said out by the minority group are true. Therefore, as Julie Moore mentioned is her article ‘The Effects of Stereotyping,’ the persons in minority tend to fall into an unsafe or negative behavior. Consequently, children cannot grow up properly with all these stereotypes that surround them in their daily life. However, the impact on the identity of the individual can have an opposite effect when it comes to positives stereotypes in the majority groups. In this case, instead of limiting their achievements, people improve their skills until they reach the generalized fact. In this manner, these people will feel that they are â€Å"true† participants in the group as they fit to the stereotype. In contrast, some people may also feel not appropriate to the group that they belong as they don’t belong to the stereotype attributed tothe gr oup. Thus, generalizations made about a group can have an important impact on the identity of the persons belonging to this group. Third, stereotypes lead to prejudices. In her article ‘The Effect of Stereotyping,’ Julie Moore explains an example that is related more or less to the main idea of the first paragraph: when a white female person doesn’t approach an Arab person who is next her as she believes that all Arab persons are dangerous. Thus, the female judges before meeting or speaking with the man. Obviously, this prejudice doesn’t come from nowhere; it is actually partly the result of the media effect that tends to throw a lot of negative images about the Arabian people. They always project images of Arab with weapons in a manner to show to the world that they are dangerous. Also, because of these negative prejudices that people usually make, building relationship with new friends can often be a big obstacle. If the white woman knew that the Arab man was in fact a rich famous surgeon in America, she would directly establish a conversation with him. Thus, prejudices can often lead to surprised result. Yet another example related to prejudices is Brent Staples’ experiences. Through his essay ‘Night Walker,’ the black man explains how people, especially girls, are afraid of him when he walks behind them in a dark and empty street because of his skin color and the way he dresses. Consequently, while stereotypes appear as a natural fact and help people to understand certain groups as a whole, they don’t include and allow individual differences. By creating stereotypes, people promote more discrimination, prejudices, and a significant impact on the individual’s identity. Therefore, to prevent all these negative effect of stereotypes, people should take into consideration that even if every individual belongs to a certain group, it doesn’t mean that a person is like all the other members of the group. People should dare to approach the persons that are different than them by letting go the negative images and learning about each other as special individuals. Finally, creating relationship with people that are totally different would be like a benefit that may lead to a rich and interesting life. Works cited Aronson, Joshua, â€Å"The Impact of Stereotypes. † BU Today. Science Tech. 28 Mar. 2008. Web. 13 Apr. 2013. Michaelson, Alane, â€Å"Stereotyping Consequences. † eHow. Culture Society. 13 Jun. 2010. Web. 13 Apr. 2013. Moore, Julie, â€Å"The Effect of Stereotyping. † Mental health. Yahoo. 4 May 2007. Web. 13 Apr. 2013. Staples, Brent. â€Å"Night Walker. † The Short Prose Reader. Ed. Gilbert H. Muller and Harvey S. Wiener. 13th ed. New York: McGraw-Hill 2013. 220-23. Print.

Male Dominance in The Yellow Wallpaper :: Yellow Wallpaper essays

Male Dominance in The Yellow Wallpaper      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The story of The Yellow Wallpaper reflects the period where men dominated women.   The real meaning of this story is written hidden behind it.   The author had used a writing style that is taking objects portraying men, women, and society.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The story first starts off a couple have moved to a house. A so- called haunted house, her wife describes it.   The wife, who is a patient of her husband, has moved here to cure her sickness.   She does not admit that she has a problem.   Everyday she keeps looking at the tore yellow wallpaper. She finds it really interesting observing it.   She likes writing personally.   And so she writes about the yellow wallpaper.   Everyday she would find something new to write about.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The wallpaper really represents the society.   Those bars, which she sees in front of the wallpaper, represent freedom.   It is the boundary that woman wants to break open of.   Women image behind the bars, tries to escaped from the control of men will eventually be twisted up.   The lights that shined through the window present the dominant of men.   The wife observes that patterns of the parts where lights shine right at it is the non-active parts.   It symbolizes women are more settle when men are watching over them.   Under their pressure, they don't dare to rebel against them.   Her wife sees images moving around on the dark side.   That brings up a big contradicting point comparing this to our present society.   Back then, woman does not have much freedom.   They are under man's hands.   Secretly they tired to struggle through this strangle. But they failed after all.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My favorite passage of this story is on page 163.  Ã‚   The detailed description that the wife describes really draws much attention to me.   It talks about some details that the wife finds looking at the wallpaper.   And one interesting point, that she sees John and Jennie put their eyes on the wallpaper too.   That she was surprise John and Jennie may see there is something going on about the wallpaper.   But I don't know if that is what the wife is determines or have a guess that's what they are doing also. Last sentence of the passage: "But I Know she was studying that pattern, and I am determined that nobody shall find it out but myself!"   She was very into examining the wallpaper, she is full of confidant that she shall be the one finding out what's behind the wallpaper.   It is quite freaky to hear that from her.   Because she is a patient, and now here she is

Growth Strategies in Soft Drinks

Growth Strategies in Soft Drinks A management report from Business Insights The battle for ‘share of throat’ Positioning of new soft drinks launches aimed at children 29% 36% In spite of growing competition in the soft drinks market, many companies, ranging from multinationals to niche specialists, continue to see volume growth well in excess of the market average. Much of their success can be attributed to progressive attitudes to their competitive environment and by exploiting new production, packaging and distribution technologies, they are able to meet consumers' needs more accurately and immediately than ever before. With leading players such as The Coca-Cola Company driving the battle Child as purchaser Parent as purchaser Planned purchase Impulse purchase for share of throat, soft drinks manufacturers of all sizes need to equip themselves with a wide variety of innovative strategic tools if they are to 4% 32% remain competitive. Business Insights’ report, the Growth Strategies in Soft Drinks highlights emerging opportunities in the industry, and examines the ways that companies can best exploit them. From the emerging markets of Asia-Pacific, Eastern Europe and South America, to fast-growth niches in the developed world, this latest study is the definitive guide to innovation, main players, market sizes and growth prospects. â€Å"New manufacturing and marketing techniques are blurring traditional borders between soft drinks categories. With competition becoming increasingly fierce and share of throat thinking coming to the fore, targeting specific consumer needs and consumption occasions is going to become more and more important. The implications for the soft drinks industry could be considerable, particularly for smaller players. Marketing Director European soft drinks manufacturer Structure and scope Share of throat and market drivers: an in-depth investigation of product positioning, distribution, marketing and NPD strategies that are being employed in the pursuit of share of throat. New Age beverages Energy and sports drinks HIGH GROWTH Category growth versus rate of innov ation in the global soft drinks market Key market data: the report contains a data table for each category, listing the 10 fastest-growing country categories around the world. This Dairy drinks s supplemented in the final chapter with market data by category for 7 of the most important country markets in global soft drinks. Bottled water Carbonates Juices LOW GROWTH CONSOLIDATED Squashes & cordials Powdered soft drinks FRAGMENTED Innovation and technology: analysis of over 350 new product launches in the global market, examining their marketing mix and specific consumer appeal, indicating the direction in which soft drinks NPD is likely to develop over the next five years. â€Å"With high volume growth rates and a low level of consolidation, New Age beverages is arguably the most attractive soft drinks category for new ntrants. † Future outlook and survey: a wide-ranging survey of industry executives in Western Europe and North America, focusing on issues of consumer targetin g, fast-growth distribution channels and packaging formats and assessing their projected impact on the future development of the industry. Growth Strategies in Soft Drinks Business Insights Shifting industry dynamics Key bases of the success of energy and sports drinks in the global soft drinks market Performance enhancement Growth Strategies in Soft Drinks provides invaluable insight into the dynamics of the global soft drinks market. It looks at the increase in inter-category competition and the battle for share of throat, as well as trends in new product development and emerging market activity. With a global outlook, it provides you with the information you need to increase profitability, no matter the size of your company. Isotonic drink Sports drinks Lucozade Sport †¢ What are the main ‘share of throat' strategies being used by the leading multinationals? Energy drinks Tonic & functional dairy drinks Yakult Health needs Red Bull Recreation Lipovitan How do these strategies impact on smaller companies? †¢ What are the current and future trends in soft drinks new product development? †¢ Where do the key opportunities lie: in healthy or in indulgent â€Å"Much of the success of energy and sports drinks can be attributed to the ability of a relatively small number of brands to satisfy a relatively large number of specific consumer demands. † positionings? †¢ How large is the child ren's market for soft drinks? What is the potential of the elderly market? Growth Strategies in Soft Drinks Business Insights What are the fastest-growing niche soft drinks markets in the developed world? †¢ Where are the key growth opportunities in emerging markets? Key benefits Forecast development in soft drinks innovation in North America 100% Line extensions based on existing technologies With the competitive environment in the global soft drinks industry becoming increasingly intense, no company can afford to ignore emerging growth potential. Growth Strategies in Soft Drinks enables you to identify a wide range of opportunities in a variety of countries, categories, channels and formats. Composition of NPD (% new products) 80% 60% Line extensions based on new technologies †¢ Understand how the leading players are shaping the competitive environment and how their activities impact on your business. 40% 20% †¢ Learn how NPD trends are evolving and the channels, packaging Completely new products formats and positionings that are likely to be most successful over 0% 1998 2003 the next five years. †¢ Identify fast-growth areas for your products from 46 country markets in 5 continents. North American manufacturers will focus on using new technologies to add extensions to existing lines rather than create new brands. † †¢ Quantify emerging categories, such as energy and sports drinks and New Age beverages and their potential impact in the vital North American and Western European soft drinks markets. Growth Strategies in Soft Drinks Business Insights †¢ Use the findings of the Business Insights survey to understand how the industry predicts th e soft drinks market will develop over the coming five years. Who can benefit from the report? Forecast development in specific consumer group targeting in soft drinks innovation in Europe Not important now but important in 5 years Important now and important in 5 years Children Young adults Families Growth Strategies in Soft Drinks has been designed to provide soft drinks manufacturers and distributors of all sizes with the information they need to thrive in a hostile competitive environment. Company type Soft Drinks Multinationals Strategic Planners Marketing Managers Product Managers v v v v v v v v v v Soft Drinks Niche Specialists v v v v v v v v v v v v Retailers, Wholesalers and Distributors v v v v v v In 5 years Pensioners Not important now and not important in 5 years Now Important now but not important in 5 years Job title Market Research Managers Managing Directors Distribution Managers NPD Managers Export Managers Brand Managers Sales Managers â€Å"In Europe, creating single-serve products aimed at members of specific age groups is likely to become a key marketing issue in the next five years, whereas multi-serves aimed at families will decline in importance. Growth Strategies in Soft Drinks Business Insights Research methodology Business Insights is a series of management reports designed to help you make informed, timely business decisions. Written and compiled by independent experts, the reports evaluate interviews with key industry executives and quantify the issues that will be of 14 12 10 8 6 4 2 0 -2 -4 -6 1993-94 1994-95 1995-96 1996-97 Bottled Water Carbonates Squashes & cordials 997-98 New age beverages Juices Energy & sports drinks Year-on-year category growth dif ferential over soft drinks market average (% volume) % category growth differential over market average greatest strategic sig- nificance in the industry's future. †¢ We conducted a qualitative industry opinion survey of over 500 executives in soft drinks companies across the globe to ascertain their current and future strategies and obtain their opinions and projections on the future of the market. The report provides inter-category and international comparison of growth rates and degrees of consolidation to identify key market entry opportunities. â€Å"Of the traditional categories, only bottled water is outperforming the soft drinks market average growth, having benefited both from the boom in flavoured water sales and the evolution of new bulk and impulse packaging formats. † †¢ It provides analysis of over 350 soft drinks launches on the basis of their competitive positioning and consumer appeal indicating underlying current trends and forecasting future devel opments. Growth Strategies in Soft Drinks Business Insights †¢ The report evaluates the markets for bottled water, carbonates, dairy drinks, energy and sports drinks, juices, New Age beverages, powered soft drinks and squashes and cordials. Table of Contents (abridged) CHAPTER 1 EXECUTIVE SUMMARY Introduction Share of throat Innovations in soft drinks Emerging markets Company profiles – global giants and niche players Survey results and forecasts Market dynamics CHAPTER 2 SHARE OF THROAT Introduction The causes of the expansion of the competitive space The impact of the decrease in volume growth How to gain from the share of throat concept Retail strategies Gaining increased shelf-space Installing more and better equipment in the marketplace Expanding availability into new outlets and channels Consumer strategies Expand consumer base and create a larger body of repeat purchasers Encouraging existing customers to increase their levels of consumption Conclusions CHAPTER 3 INNOVATIONS IN SOFT DRINKS Introduction Product Launch Opportunities The relationship between rate of innovation and growth The relationship between consolidation, innovation and growth Trends in NPD in Soft Drinks Introduction Innovation by category and by geography Innovation by category and by occasion Innovation by category and by target demographic group Innovation by category and by ingredients Conclusions CHAPTER 4 EMERGING MARKETS Introduction Fast Growth Opportunities in the Developing World Indonesia Philippines China New Zealand Hungary Brazil Pakistan CHAPTER 6 SURVEY RESULTS AND FORECASTS Introduction The relationship between product upgrading and true innovation The future of product positioning The future of targeting specific consumer groups The future of soft drinks packaging Summary of key findings CHAPTER 7 MARKET DYNAMICS Introduction Global Soft Drinks Market Data Overview Soft Drinks Market Data Overview: France Germany Italy Japan Spain UK US Portugal Vietnam Poland Emerging Opportunities in the Developed World New Age beverages Energy and sports drinks Bottled water Emerging markets data appendix CHAPTER 5 COMPANY STRATEGIES – GLOBAL GIANTS AND NICHE PLAYERS Introduction The Coca-Cola Company: Coca-Cola Product history Positioning SWOT Analysis Procter & Gamble: Sunny Delight Product history Positioning SWOT Analysis Red Bull GmbH: Red Bull Product history Positioning SWOT Analysis Yakult Honsha: Yakult Product history Positioning SWOT Analysis Conclusions About Business Insights Business Insights appreciate the importance of accurate, up-to-date incisive market and company analysis and our aim therefore is to provide a single, off-the-shelf, objective source of data, analysis and market insight. FAX BACK TO: +44 (0) 207 900 6688 r scan and e-mail to [email  protected] com www. globalbusinessinsights. com I would like to order the following report(s)†¦ (Please use BLOCK CAPITALS) 1 Company details 3 Company name: ________________________________________________________ EU companies (except UK) must supply VAT / BTW / MOMS / MWST / IVA / FPA number: ____________________________________________________________ _________________________________ 1. ____________________________________________________ 2. ____________________________________________________ 3. ____________________________________________________ Purchase Order Number (if required)_____________________________________ Ordering Multiple reports: Multiple report discounts 1 report 2 reports – save 15% 3 reports – save 20% 2 Enter total price below Payment method Please indicate your preferred currency: GB? 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